1970-1980's

Family operated import and wholesale business commenced, based in the rear shed of an old house in Cronulla,  in the southern suburbs of Sydney, Australia.

Initially identifying a need for quality stationary and then souvenir products, the firm grew quickly to service national chains and retailers.  Partnering with other well established distribution companies, importing significant volumes and taking national distribution agencies. Thus - introducing a New Zealand commercial Lanolin skin care range,  albeit via an agreement to distribute, quickly partnering nationwide and quickly developing the market.

In the mid 80's, the family introduced and developed Lanolin Beauty Cream with Vitamin E - what was to be the basis for an ongoing and fruitful business. The family founded one of Australia's first lanolin based skin care ranges. Developed over the years to include lotions and moisturisers with various qualities.  Several products produced in the early years were discontinued through lack of commercial acceptance. As with any growing business,  much was tried, formulations tested, rejected and eventually perfected to be developed

p